Object

Title: Acquisition of Knowledge From Customers as an Element Increasing the Success of New Products

Title in english:

Advanced Information Technologies for Management – AITM 2008

Creator:

Frąckiewicz, Ewa

Description:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2008; Nr 35, s. 79-85

Abstrakt:

Businesses operate in an uncertain and complex environment. Products age very quickly, they are replaced with new offers, which are better adapted to consumer reąuirements, and the likes and affordability of customers also change all the time. Therefore, it is necessary to conduct the never-ending research of customer opinions, attitudes and preferences. This new optics is based on the exploration and active role of the customer in the new product creation process.The article emphasizes the necessity of change in the attitude towards collecting the information about customers into collecting the information from, about and for customers (Customer Knowledge Managenet concept) and same limitations of this idea.

Publisher:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Place of publication:

Wrocław

Date:

2008

Resource Type:

artykuł

Resource Identifier:

oai:dbc.wroc.pl:123823

Language:

eng

Relation:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2008; Nr 35 ; Advanced Information Technologies for Management – AITM 2008

Rights:

Wszystkie prawa zastrzeżone (Copyright)

Access Rights:

Dla wszystkich w zakresie dozwolonego użytku

Location:

Uniwersytet Ekonomiczny we Wrocławiu

Coverage:

Dofinansowano z programu "Społeczna odpowiedzialność nauki" Ministra Edukacji i Nauki (SONB/SP/546390/2022). Tytuł projektu: Upowszechnienie zawartości czasopisma Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu

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