Object

Title in english:

Rola mediów społecznościowych w zwiększaniu widoczności marki online w sektorze B2B na przykładzie THT Group

Creator:

Hołdys, Martyna

Contributor:

Witek-Crabb, Anna. Redakcja ; Radomska, Joanna. Redakcja

Description:

Quote as: Hołdys, M. (2025). The Role of Social Media in Enhancing Online Brand Visibility in B2B Sector on the Example of THT Group. In A. Witek-Crabb & J. Radomska (Eds.), New Trends in Business Management. Strategy, Branding, Teamwork (pp. 94-109). Publishing House of Wroclaw University of Economics and Business.

Abstrakt:

The purpose of this paper was to explore the development and implementation of a social media presence for a medium-sized B2B industrial company, with the primary goal of enhancing its online visibility. The study employed market and competitor analysis to identify industry trends and best practices. A strategic approach to content creation and profile development was implemented, followed by monitoring to assess its effects on customer engagement and business growth. The findings highlight the benefits of a strong social media presence, such as increased visibility and improved customer engagement, and also show challenges such as content creation and platform selection. The results confirm the viability of social media for business growth in B2B sector. This research provides a framework for industrial companies to build an effective online presence, contributing new insights into social media strategies in B2B and offering practical guidance for similar firms.

Publisher:

Publishing House of Wroclaw University of Economics and Business

Place of publication:

Wroclaw

Date:

2025

Resource Type:

rozdział

Resource Identifier:

doi:10.15611/2025.44.3.08 ; oai:dbc.wroc.pl:141884

Language:

eng

Relation:

Debiuty studenckie 2025

Rights:

Pewne prawa zastrzeżone na rzecz Autorów i Wydawcy

Access Rights:

Dla wszystkich zgodnie z licencją

License:

CC BY-SA 4.0

Location:

Uniwersytet Ekonomiczny we Wrocławiu