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Title:

Is ethical fashion the only socially approved fashion? A vision of anti-consumerist future in the behavior of fashion consumers

Group publication title:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu

Creator:

Perchla-Włosik, Aleksandra ; Raciniewska, Alicja

Subject and Keywords:

ethical fashion ; consumerism ; consumer behaviour ; fashion studies ; konsumpcjonizm ; zachowania konsumenckie ; badania mody

Description:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics, 2017, Nr 501, s. 63-76

Abstrakt:

This article presents a number of significant issues pertaining to how fashion consumers function in the field of ethical fashion. It is based on Polish and foreign literature of the subject and the findings of earlier qualitative studies – FGI, discourse analysis, and quantitative studies – the standardized interview questionnaire. Part one provides a discussion on the contemporary trends in consumer behaviour that fall within the spheres of anticonsumerism and deconsumption. Part two is based on the findings of a qualitative study conducted within the National Science Centre grant project, which explored how Polish fashion consumers perceive ethical fashion in the light of interdisciplinary fashion studies. Discourse analysis is also used to explore the sphere of fashion in Poland. For analysis purposes, respondents’ statements were categorized according to certain strategies, which are indicative of their consumer behaviours in the context of ethical fashion

Publisher:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Place of publication:

Wrocław

Date:

2017

Resource Type:

artykuł

Format:

application/pdf

Resource Identifier:

doi:10.15611/pn.2017.501.06

Language:

eng

Relation:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2017; Nr 501 ; Konsument w zmieniającym się otoczeniu społecznym Między dyferencjacją a pragmatyzmem

Access Rights:

Dla wszystkich zgodnie z licencją

License:

CC BY-NC-ND 3.0 PL

Location:

Uniwersytet Ekonomiczny we Wrocławiu