Szukana fraza: [Abstrakt = "In a dynamic and turbulent modern reality companies should replace a product\-centricity with customer\-centric approach. Such reorientation requires significant organizational changes and widely adopted customer relationship management system. In such interdisciplinary system managerial accounting should play a significant role by offering an integrated set of instruments that place a customer in the centre of their analysis. The article presents selected instruments of managerial accounting which could be valuable element of company\-wide system that supports customer relationship management."]

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