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Search for: [Abstrakt = "The article includes the following\: 1. Characterization of marketing relations as a new concept \(idea\) relating to business management and its functioning on the market. 2. Qualification of differences in approach to business management\: comparison of transaction oriented businesses and businesses focused on forming permanent customer relations. 3. Characterization of loyalty as a result of quality, customer service and value. 4. The results of empirical studies containing problems expressed in points 1, 2, 3."]

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