Object structure
Title:

Branding as an essential element of the of destination management process using the example of selected states

Group publication title:

Nauki o Zarządzaniu = Management Sciences

Title in english:

Management Sciences

Creator:

Marczak, Mirosław

Subject and Keywords:

branding ; brand ; management of the area of tourist reception ; national tourist organization (NTO) ; marka ; zarządzanie obszarem recepcji turystycznej ; narodowa organizacja turystyczna

Description:

Management Sciences, 2018, vol. 23, no. 2, s. 29-40

Abstrakt:

With reference to the current situation of national public hospitals, the article presents the possibility to implement the Lean Management concept in hospital management. Numerous common features connecting the management of commercial entities with the management of healthcare institutions are indicated. It has been stated that the management of contemporary organizations, regardless of the type of conducted operations, needs to focus on customer/patient satisfaction, financial liquidity and high quality. The purpose of the article is to assess the possibility to implement the Lean Management concept in hospitals. In particular, an attempt was made on the basis of a pilot survey to assess the introduction of the above concept in two selected hospitals. Critical analysis of the literature on the subject, the analysis of research results of other authors, casual interview, observation of practice as well as a survey based on the prepared questionnaire were used to achieve the purpose

Publisher:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Place of publication:

Wrocław

Date:

2018

Resource Type:

artykuł

Format:

application/pdf

Resource Identifier:

doi:10.15611/ms.2018.2.04

Language:

eng

Relation:

Management Sciences = Nauki o Zarządzaniu, 2018, vol. 23, no. 2

Rights:

Pewne prawa zastrzeżone na rzecz Autorów i Wydawcy

Access Rights:

Dla wszystkich zgodnie z licencją

License:

CC BY-NC-ND 3.0 PL

Location:

Uniwersytet Ekonomiczny we Wrocławiu

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