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Title:

City brand in relation to local development

Group publication title:

Nauki Społeczne

Title in english:

Marka miasta w relacji do rozwoju lokalnego

Creator:

Raszkowski, Andrzej

Subject and Keywords:

city brand ; local development ; territorial marketing ; marka miasta ; rozwój lokalny ; marketing terytorialny

Description:

Nauki Społeczne = Social Sciences, 2012, Nr 1 (5), s. 139-149

Abstrakt:

The hereby paper discusses problems referring to city brand in relation to local development. The introduction presents an attempt to define local development putting particular emphasis on the approach aimed at mobilization and coordination of local resources and energy. Next selected brand definitions are presented as well as the role of local community and self-government authorities in local development processes. Emotional dimensions of the city brand in the context of such development are discussed in a complex and structural manner. Ideological, psychological, sociological and cultural dimensions are also characterized. Within the framework of each dimension key components are listed as well as their relation and influence on local development. Finally, these potential benefits for local development are emphasized which result from having a strong city brand and presented in division into economic and social sphere.

Publisher:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Place of publication:

Wrocław

Date:

2012

Resource Type:

artykuł

Format:

application/pdf

Language:

eng

Relation:

Nauki Społeczne = Social Sciences, 2012, Nr 1 (5)

Rights:

Wszystkie prawa zastrzeżone (Copyright)

Access Rights:

Dla wszystkich w zakresie dozwolonego użytku

Location:

Uniwersytet Ekonomiczny we Wrocławiu