Title:

Table of contents [New Trends in Business Management. Strategy, Branding, Teamwork / ed. A. Witek-Crabb, J. Radomska. - Wroclaw, 2025]

Group publication title:

Debiuty Studenckie

Title in english:

Debiuty studenckie. New Trends in Business Management

Contributor:

Witek-Crabb, Anna. Redakcja ; Radomska, Joanna. Redakcja

Description:

s. 220

Abstrakt:

[In this issue of Students Debuts: New Trends in Business Management, student authors particularly examine strategy, branding and teamwork through case studies and analytical considerations. Several articles focus on the strategic aspects of business management. One case examines Italmetal’s implementation of Lean Manufacturing, Six Sigma and digital supply-chain systems to raise equipment performance. Another traces the Wielton Group’s entry into African markets, showing how strategic sales approaches and close customer engagement drive growth. Together, these articles illustrate how strategy, brand identity and team processes evolve in a fast-moving business landscape.] z zapowiedzi

Publisher:

Publishing House of Wroclaw University of Economics and Business

Place of publication:

Wroclaw

Date:

2025

Resource Type:

rozdział

Resource Identifier:

doi:10.15611/2025.44.3

Language:

eng

Relation:

Debiuty studenckie 2025

Rights:

Pewne prawa zastrzeżone na rzecz Autorów i Wydawcy

Access Rights:

Dla wszystkich zgodnie z licencją

License:

CC BY-SA 4.0

Location:

Uniwersytet Ekonomiczny we Wrocławiu