Title:

Thurstone Model: Analysing Survey Data and Ranking Stimuli – Model or Procedure?

Group publication title:

Śląski Przegląd Statystyczny = Silesian Statistical Review

Title in english:

Model Thurstone'a: analiza danych ankietowych i ranking bodźców – model czy procedura?

Creator:

Ostasiewicz, Katarzyna ; Dębicka, Joanna ; Mazurek, Edyta

Subject and Keywords:

Thurstone model ; preference studies ; empirical validation ; stimulus ranking ; model Thurstone'a ; badania preferencji ; walidacja empiryczna ; ranking bodźców

Description:

Śląski Przegląd Statystyczny = Silesian Statistical Review, 2024, Nr 22 (28), s. 50-61

Abstrakt:

This study explores the suitability of the Thurstone model in preference studies through empirical validation. While the Thurstone model has been widely utilised for establishing linear orders among stimuli, its appropriateness has come under scrutiny. The research proposes a novel empirical validation test to assess the model’s applicability, particularly concerning large sample sizes. Findings suggest limitations in using the Thurstone model with extensive samples. Consequently, the paper offers insights for researchers relying on this model for stimulus ranking and provides guidelines for verifying its suitability. Moreover, it discusses alternative pathways for addressing poor model fit, including incorporating different standard deviations and treating the Thurstone method not as a definitive model but as a procedure for ordering objects. Additionally, the study compares the Thurstone method with the average rank method, highlighting the advantages and challenges of each approach. Overall, this research contributes to understanding the complexities of preference studies and provides valuable insights into refining methodological approaches in this domain.

Publisher:

Publishing House of Wroclaw University of Economics and Business

Place of publication:

Wroclaw

Date:

2024

Resource Type:

artykuł

Resource Identifier:

doi:10.15611/sps.2024.22.06

Language:

eng

Relation:

Śląski Przegląd Statystyczny = Silesian Statistical Review

Rights:

Pewne prawa zastrzeżone na rzecz Autorów i Wydawcy

Access Rights:

Dla wszystkich zgodnie z licencją

License:

CC BY-SA 4.0

Location:

Uniwersytet Ekonomiczny we Wrocławiu