Title:

Surreptitious Advertising as an Act of Unfair Competition

Group publication title:

Ekonomia XXI Wieku = Economics of the 21st Century

Title in english:

Kryptoreklama jako czyn nieuczciwej konkurencji

Creator:

Zawadzka, Joanna

Subject and Keywords:

surreptitious advertising ; act of unfair competition ; advertising ; unfair competition ; kryptoreklama ; czyn nieuczciwej konkurencji ; reklama ; nieuczciwa konkurencja

Description:

Ekonomia XXI Wieku = Economics of the 21st Century, 2023, Nr 26, s. 38-48

Abstrakt:

This article presents the issue of surreptitious advertising against the background of the provisions of the Act on Combatting Unfair Competition. The paper presents an analysis of issues related to advertising, surreptitious advertising and the act of unfair competition. Surreptitious advertising is thus characterized as an act of unfair competition. The author also focused on the issue of surreptitious advertising n social media, which is a relatively new phenomenon that raises doubts in legal terms. The paper also describes the civil liability of entrepreneurs for committing an act of unfair competition in the field of surreptitious advertising. Problems with the creation of a uniform definition of advertising are indicated, which in turn cause difficulties in determining the definition and scope of surreptitious advertising. As a result of the analysis, the lack of a comprehensive legal act regulating the fight against unfair market practices and applicable to all trading participants was negatively assessed. This article is based mainly on the Act on Combatting Unfair Competition of 16th April 1993, as well as Polish and EU legal acts, court decisions, scientific literature, and also codes and recommendations created by governmental and non-governmental organizations.

Publisher:

Publishing House of Wroclaw University of Economics and Business

Place of publication:

Wroclaw

Date:

2023

Resource Type:

artykuł

Resource Identifier:

doi:10.15611/e21.2023.04

Language:

eng

Relation:

Ekonomia XXI Wieku = Economics of the 21st Century, 2023, Nr 26

Rights:

Pewne prawa zastrzeżone na rzecz Autorów i Wydawcy

Access Rights:

Dla wszystkich zgodnie z licencją

License:

CC BY-SA 4.0

Location:

Uniwersytet Ekonomiczny we Wrocławiu