Title:

Applications of Psychology in the Analysis of Consumer Behaviour – Selected Issues

Group publication title:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu

Title in english:

Zastosowania psychologii w analizie zachowań konsumentów – wybrane zagadnienia

Creator:

Włodarczyk, Katarzyna

Subject and Keywords:

consumer behaviour ; consumption ; psychology ; zachowania konsumentów ; konsumpcja ; psychologia

Description:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2023; vol. 67, nr 3, s. 142-152

Abstrakt:

Psychology plays an especially significant role in the study of consumer behaviour, as it applies scientific research of human, social, cognitive and emotional factors in order to better understand the behaviour of individuals. The paper presents aspects of the use of psychology in contemporary studies of consumer behaviour. The aim was to indicate the current aspects of the use of psychology in consumer behaviour research and to indicate further directions of using psychology in relation to contemporary changes on the market. The paper features theoretical deliberations based on the literature of the subject.

Publisher:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Place of publication:

Wrocław

Date:

2023

Resource Type:

artykuł

Resource Identifier:

doi:10.15611/pn.2023.3.13

Language:

eng

Relation:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2023; vol. 67, nr 3

Rights:

Pewne prawa zastrzeżone na rzecz Autorów i Wydawcy

Access Rights:

Dla wszystkich zgodnie z licencją

License:

CC BY-SA 4.0

Location:

Uniwersytet Ekonomiczny we Wrocławiu