Title:

Merchandising rules for shelf space allocation with horizontal and vertical positions

Group publication title:

Informatyka Ekonomiczna = Business Informatics

Title in english:

Zasady przydzielania miejsca w pionie i poziomie produktom na półkach sklepowych

Creator:

Czerniachowska, Kateryna

Subject and Keywords:

retailing ; merchandising ; store traffic ; customer traffic flow ; aisles ; eye-level ; sprzedaż detaliczna ; ruch w sklepie ; przepływ klientów ; przejścia ; poziom na wysokości wzroku

Description:

Informatyka Ekonomiczna = Business Informatics, 2021, Nr 1 (59), s. 9-33

Abstrakt:

Retail visual merchandising techniques can maximize product attractiveness, create good store performance, attract more customers to the store, and as a result, they help to increase the retailer’s profit. These strategies make it easier for category managers to differentiate their products from other competitors. This study aimed to investigate the practical visual merchandising methods that influence customer preference of visiting a store and making purchases there. It provides interesting insights into the techniques of how retailers could deploy visual merchandising into the daily tasks to increase profit. The author proposed the framework and the shelf space allocation model, which includes visual merchandising constraints including store layout and traffic, aisles with regard to traffic direction; different shelf levels (special attention is given to the most profitable eye-level shelf); and shelf segments where convenience and local products should be placed. The results of the study could be a part of strategic category management in the retail business

Publisher:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Place of publication:

Wrocław

Date:

2021

Resource Type:

artykuł

Resource Identifier:

doi:10.15611/ie.2021.1.01

Language:

eng

Relation:

Informatyka Ekonomiczna = Business Informatics, 2021, Nr 1 (59)

Rights:

Pewne prawa zastrzeżone na rzecz Autorów i Wydawcy

Access Rights:

Dla wszystkich zgodnie z licencją

License:

CC BY-SA 4.0

Location:

Uniwersytet Ekonomiczny we Wrocławiu