Marketing-mix strategies of banks in Poland - Grzegorczyk, Wojciech (Research Papers of Wrocław University of Economics, 2013)
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics, 2013, Nr 316, s. 41-54
Keywords: marketing strategies; marketing of banks; bank; marketing; marketing-mix