The influence of the Cost-to-Serve methodology on customer profitability. - Lahutta, Dawid; Wroński, Paweł (Research Papers of Wrocław University of Economics, 2014)
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics, 2014, Nr 345, s. 47-56
Keywords: Cost-to-Serve; customer profitability; customer-based costing; empirical example; zyskowność klienta; rachunek kosztów skierowany na klienta