Noticeability and effectiveness of tourism promotion in Lublin province. - Mazurek-Kusiak, Anna; Wojciechowska-Solis, Julia (Research Papers of Wrocław University of Economics, 2014)
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics, 2014, Nr 334, s. 149-159
Keywords: marketing; tourism promotion; advertising campaign; promocja turystyki; kampania reklamowa