Innovative methods of brand creation on the market and their effectiveness - Dejnaka, Agnieszka (Research Papers of Wrocław University of Economics, 2012)
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics, 2012, Nr 262, s. 76-85
Keywords: brand; brand effectiveness; internet technologies; AR; customization; avatars; marka; efektywność marki; technologie internetowe; personalizacja; awatary