@misc{Kowal_Witold_Synthetic_2015,
 author={Kowal, Witold},
 identifier={DOI: 10.15611/9788376955032},
 year={2015},
 rights={Wszystkie prawa zastrzeżone (Copyright)},
 publisher={Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu},
 description={This publication is the outcome of the research project called ‘Emotional, Behavioral and Financial Effects of Marketing Activities in the Synthetic Organizational Evaluation’ (2012/05/B/HS4/02414), financed by the National Science Centre in Kraków. The aim of the study was to determine the role of a number of different marketing and financial effects in evaluating a firm.},
 language={eng},
 title={Synthetic Organizational Evaluation. Emotional, Behavioural and Financial Effects of Marketing Activities in Effectiveness and Efficiency Evaluation},
 type={książka},
 keywords={economic assessments, organizational effectiveness, economic efficiency, marketing performance, marketing productivity},
}