@misc{Bratnicka-Myśliwiec_Katarzyna_Creativity_2016, author={Bratnicka-Myśliwiec, Katarzyna}, identifier={DOI: 10.15611/mf.2016.3.02}, year={2016}, rights={Pewne prawa zastrzeżone na rzecz Autorów i Wydawcy}, publisher={Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu}, description={Management Forum, 2016, vol. 4, no. 3, s. 9-15}, language={eng}, abstract={This study; using data from 158 small and medium-sized Polish enterprises; develops the theory on how organizational creativity links to a firm’s performance. I address this gap by studying the varying impact of creative novelty and creative usefulness on a firm’s profitability and growth. Drawing on the firm’s performance theory; I find that objective and subjective measures have distinct performance effects. As a result; organizational creativity becomes effective in different ways. Broadly speaking; these findings have important implications for organizational creativity research}, title={Creativity and performance. Testing ambidextrous hypotheses in the context of Polish SME’s}, type={artykuł}, keywords={organizational creativity, firm’s performance, organizational ambidexterity, twórczość organizacyjna, efektywność organizacyjna, obustronność organizacyjna}, }