@misc{Idzikowski_Wojciech_The_2014,
 author={Idzikowski, Wojciech and Cieśliński, Wojciech B.},
 identifier={DOI: 10.15611/ie.2014.4.09},
 year={2014},
 rights={Wszystkie prawa zastrzeżone (Copyright)},
 publisher={Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu},
 description={Informatyka Ekonomiczna = Business Informatics, 2014, Nr 4 (34), s. 85-93},
 language={eng},
 abstract={The article presents the model of designing a customer management strategy using business ICT tools within a global sports association named Pure Jatomi. First, the basic categories essential for reaching a target of the project are explained (this section presents the results of literature analysis).Next, the general model of designing a customer management strategy (shown as a process map as well, developed on the basis of results of empirical investigation) is shown. Finally, ICT tools which enable acceleration of CLV growth (CLV = Customer Lifetime Value) are presented},
 title={The designing of customer management strategies using ICT tools in Pure Jatomi},
 type={artykuł},
 keywords={customer value management, sports association, electronic communication, zarządzanie wartością klienta, organizacja sportowa, komunikacja elektroniczna},
}