@misc{Skopiński_Piotr_CRM_2012,
 author={Skopiński, Piotr and Zaskórski, Piotr},
 year={2012},
 rights={Wszystkie prawa zastrzeżone (Copyright)},
 publisher={Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu},
 description={Informatyka Ekonomiczna = Business Informatics, 2012, Nr 3 (25), s. 173-181},
 language={eng},
 abstract={The paper attempts to identify the systemic aspects of the use of CRM tools to increase the efficiency of management in the distributed processes organization. It presents the requirements and restrictions for the virtualization of access to technical resources, technology and information in the so-called “cloud” as a way to reduce costly IT investment, especially in SME-class organizations},
 title={CRM as a way to increase the efficiency of management in a virtual organization},
 type={artykuł},
 keywords={CRM, management, distributed processes organization, virtualization, integration, zarządzanie, rozproszona organizacja procesowa, wirtualizacja, integracja},
}