@misc{Tarka_Piotr_Modeling_2012,
 author={Tarka, Piotr},
 year={2012},
 rights={Wszystkie prawa zastrzeżone (Copyright)},
 publisher={Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu},
 description={Ekonometria = Econometrics, 2012, Nr 1 (35), s. 38-43},
 language={eng},
 abstract={In this article the author refers to the problem of modeling the marketing research efficiency based on a theoretical description of GMREM model. The issues include the nature and functionality of the GMREM. In the first part of the text a one-equation model was constructed in which the effects of companies business activities are dependent on marketing activities, including marketing research. The second part presents a model of interdependent multiple equations. Ultimately a model in which the model parameters change over time is also considered},
 title={Modeling marketing research efficiency - some theoretical notes},
 type={artykuł},
 keywords={marketing research, efficiency, GMREM model, efektywność, badania marketingowe},
}