@misc{Gregor_Bogdan_Badania_2006,
 author={Gregor, Bogdan and Trzmielak, Dariusz},
 year={2006},
 rights={Wszystkie prawa zastrzeżone (Copyright)},
 description={Prace Naukowe Akademii Ekonomicznej we Wrocławiu; 2006; nr 1107, s. 624-632},
 publisher={Wydawnictwo Akademii Ekonomicznej im. Oskara Langego we Wrocławiu},
 language={pol},
 abstract={The goal of the article is to get an explanation of research in the early stages of commercialization process. The authors focus on the implementation of Quicklook assessment to indicate the primary benefits of the field research. In the case where inventions are not well identified by the commercial marketplace, the Quicklook assessment gives early warning signals of market barriers. If the inventions have commercial interest, Quicklook methods may give some clues to utility of products. Because the Quicklook assessment depends on primary research, its usage in marketing research has become wide. The mentioned method lets researchers know which company could be potential licensee or whether similar products are available from labs or another ventures.},
 title={Badania rynkowe w sektorze nowych technologii - ocena potencjału rynkowego metodą Quicklook},
 type={artykuł},
}