@misc{Tomczyk_Kamila_Attitudes_2020,
 author={Tomczyk, Kamila},
 identifier={DOI: 10.15611/ie.2020.2.06},
 year={2020},
 rights={Pewne prawa zastrzeżone na rzecz Autorów i Wydawcy},
 publisher={Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu},
 description={Informatyka Ekonomiczna = Business Informatics, 2020, Nr 2 (56), s. 63-73},
 language={eng},
 abstract={Learning about the behaviour and factors influencing the attitudes of young customers towards activities promoting electronic banking constitutes a key factor determining the effective acquiring of such customers. The presented results of the author’s own research conducted among young customers confirm that promotional activities should include contents personalised for this age group and primarily the use of social media as communication channels},
 title={Attitudes of young customers towards activities promoting electronic banking},
 type={artykuł},
 keywords={electronic banking, customer attitudes, generation Z, promotional activities, bankowość elektroniczna, postawy klientów, pokolenie Z, działania promocyjne},
}