@misc{Iwaniec_Magdalena_Anna_Klienci_2007,
 author={Iwaniec, Magdalena Anna},
 year={2007},
 rights={Wszystkie prawa zastrzeżone (Copyright)},
 description={Prace Naukowe Akademii Ekonomicznej we Wrocławiu; 2007; nr 1175, s. 96-102},
 publisher={Wydawnictwo Akademii Ekonomicznej im. Oskara Langego we Wrocławiu},
 language={pol},
 abstract={The paper deals with both sales controlling as the concept which supports sales management and customers as the most important element of environment. A point of contact is customer orientation, which is one of controlling assumptions and also sales controlling. Among sales controlling tools we can distinguish the group in which a customer is the main point. The tools are for example Customer Relationship Management and portfolio analyses. (original abstract)},
 type={artykuł},
 title={Klienci w controllingu sprzedaży},
}