@misc{Bąk_Andrzej_Przykłady_2005, author={Bąk, Andrzej}, year={2005}, rights={Wszystkie prawa zastrzeżone (Copyright)}, description={Prace Naukowe Akademii Ekonomicznej we Wrocławiu. Ekonometria (15); 2005; nr 1096, s. 27-41}, publisher={Wydawnictwo Akademii Ekonomicznej im. Oskara Langego we Wrocławiu}, language={pol}, abstract={Stated consumer preferences refer to hypothetical market behavior of consumers. In this case the analytical methods are based on data collected a p r io r i by means of surveys to register intentions stated by consumers at the moment of survey taking. The methods used for stated preference analysis include conjoint analysis and discrete choice methods. In this paper outlines of both groups methods are given. Next, two examples of their application in marketing research are discussed.}, type={artykuł}, title={Przykłady zastosowań metod dekompozycyjnych w badaniach marketingowych}, }