@misc{Strużycki_Marian_Dynamika_2006, author={Strużycki, Marian}, year={2006}, rights={Wszystkie prawa zastrzeżone (Copyright)}, description={Prace Naukowe Akademii Ekonomicznej we Wrocławiu. Marketing (2); 2006; nr 1110, s. 9-14}, publisher={Wydawnictwo Akademii Ekonomicznej im. Oskara Langego we Wrocławiu}, language={pol}, abstract={The author discusses the premises and emphasizes the need for the creative discussion about present and future dilemmas of marketing. He points to the following directions of changes and new orientations: the business-market orientation, the orientation on values referred to the entire firm, the regional-local orientation, the subjective-trade orientation, the orientation of a law suit, the institutional-problem orientation. }, type={artykuł}, title={Dynamika wartości marketingowej}, }