@misc{Putyra_Adam_Wybrane_2008,
 author={Putyra, Adam},
 year={2008},
 rights={Wszystkie prawa zastrzeżone (Copyright)},
 publisher={Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu},
 description={Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2008; Nr 32, s. 115-127},
 language={pol},
 abstract={In a dynamic and turbulent modern reality companies should replace a product-centricity with customer-centric approach. Such reorientation requires significant organizational changes and widely adopted customer relationship management system. In such interdisciplinary system managerial accounting should play a significant role by offering an integrated set of instruments that place a customer in the centre of their analysis. The article presents selected instruments of managerial accounting which could be valuable element of company-wide system that supports customer relationship management.},
 type={artykuł},
 title={Wybrane instrumenty rachunkowości zarządczej w kształtowaniu relacji z klientami},
}